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Website Builders · Research-based profile

Wix

A drag-and-drop website builder with templates, hosting and business apps.

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Overview

A drag-and-drop website builder with templates, hosting and business apps. It is primarily aimed at small businesses and individuals who want to publish a site quickly.

Key features

01

Drag-and-drop editor

02

Templates

03

Hosting

04

Online store features

05

Booking and business apps

Best-fit audience & common use cases

Small businesses and individuals who want to publish a site quickly.

Small business websitesPortfoliosSimple online stores

Business sizes: Freelancers · Small business

Advantages & limitations

Advantages

  • Easy to start
  • Many templates and built-in apps

Limitations

  • Less design-system control than developer-focused builders
  • Switching templates later is limited

Pricing

Free plan

Free plan · verified Nov 15, 2026
  • Free plan available
  • Light: $17/month · Core: $29/month · Business: $39/month · Business Elite: $159/month (billed annually)
  • 14-day money-back guarantee on premium plans

Verified on Nov 15, 2026 · official pricing page

Integrations & supported platforms

Integrations (selection)

Google AnalyticsMailchimpPayPalStripeZapier

Platforms

WebiOSAndroid

Editorial review

Wix is a drag-and-drop website builder with templates, hosting and business apps. Based on our research of official materials, it is best suited to: small businesses and individuals who want to publish a site quickly. Its main strengths are easy to start, many templates and built-in apps. Buyers should weigh that less design-system control than developer-focused builders; switching templates later is limited. Confirm current plans and limits on the official website before purchasing.

Research methodology

Desk research of the vendor's official website, documentation and public pricing pages. This product has not been hands-on tested by Orbit & Metric; no ease-of-use score is given.

Sources

  • https://www.wix.com (official website — verify and add access date)

Verification status

  • Official website link checked on Nov 15, 2026
  • Pricing verified against the official pricing page on Nov 15, 2026
  • Description, features & integrations summarised from vendor materials; detailed review pending

Orbit & Metric Editorial Team · Last updated Nov 15, 2026

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Free plan · verified Nov 15, 2026
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