CRM & Sales
Best Sales Prospecting Tools for B2B Teams
Orbit & Metric Editorial Team · Published Nov 14, 2026 · Last updated Nov 15, 2026
Prospecting works best as a system: a CRM to track accounts and sequences, a phone system to reach decision-makers, and automation to remove manual data entry.
Research note: Based on desk research of official websites (checked 2026-11-15). Not hands-on tested. Prices and terms change — confirm on the official site before deciding.
The prospecting stack
| Layer | Tool | Price (official pages) |
|---|---|---|
| CRM | HubSpot | Free CRM tools; Sales Hub Starter from $7/seat/month |
| CRM | Pipedrive | From $14/seat/month (annual) |
| CRM | Salesforce Starter Suite | $25/user/month |
| Calling | Aircall | Essentials $30, Professional $50 per license/month |
| Automation | Zapier | Free plan; Professional from $19.99/month |
Workflow example
- A lead fills in a demo form.
- Zapier creates or updates the CRM contact.
- The rep calls through Aircall and the call is logged against the contact.
- The CRM schedules the next follow-up.
Compliance
Follow the rules for calling and emailing in each country you prospect in (for example consent and opt-out requirements).
Limitations
Each tool adds per-seat cost; calling plans charge per license plus number fees (Aircall lists $6/month per additional number).
Conclusion
Start with a CRM your reps will use daily, then add calling and automation where manual work slows them down.
Related on Orbit & Metric
HubSpot · Pipedrive · Salesforce for Small Business · Aircall · Zapier
Frequently asked questions
Do I need a dialer?
If reps make many calls a day, a cloud phone system that logs calls to the CRM saves significant admin.
Should prospecting data be bought?
Only from reputable providers, and in line with local data protection rules.
Sources
- https://www.hubspot.com/pricing/sales (accessed 2026-11-15)
- https://www.pipedrive.com/en/pricing (accessed 2026-11-15)
- https://www.salesforce.com/small-business/pricing/ (accessed 2026-11-15)
- https://aircall.io/pricing/ (accessed 2026-11-15)
- https://zapier.com/pricing (accessed 2026-11-15)
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