Software Comparisons
Salesforce Starter Suite vs Pro Suite: Features and Pricing
Orbit & Metric Editorial Team · Published Nov 15, 2026 · Last updated Nov 15, 2026
Choosing between Salesforce's two small business suites comes down to how much customisation you need now versus later.
Research note: Based on desk research of official websites (checked 2026-11-15). Not hands-on tested. Prices and terms change — confirm on the official site before deciding.
At a glance
| Starter Suite | Pro Suite | |
|---|---|---|
| Price | $25/user/month | $100/user/month |
| Billing | Monthly or annually | Annually, contract required |
| Best for | Lean teams wanting a turnkey CRM | Growing teams needing flexibility |
| Quoting and forecasting | Not included | Included |
| Custom apps, objects and flows | Not included | Included |
| AppExchange access | Not included | Included |
| Marketing email sends | Add-on | Add-on |
| Premier Support | — | Add-on |
Choose Starter if
You need a CRM running quickly with standard sales, service and email campaign features and want monthly billing flexibility.
Choose Pro if
You need quoting, forecasting, custom objects, automation flows or third-party apps — and the higher per-user cost and annual contract are justified.
Total cost
Multiply the per-user price by seats and billing term; add marketing email sends, support plans and any AI add-ons priced separately.
Conclusion
Starter is the flexible, lower-cost entry point; move to Pro when you need quoting, forecasting and customisation enough to justify the annual contract.
Related on Orbit & Metric
Salesforce for Small Business · Salesforce Sales Cloud
Frequently asked questions
Can I start on Starter and move to Pro?
Yes, Salesforce says you can upgrade at any time.
Are prices the same in every country?
No — Salesforce lists different prices by currency.
Sources
- https://www.salesforce.com/small-business/pricing/ (accessed 2026-11-15)
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